For businesses
A free listing for businesses willing to be clear.
Upfront is designed to be low-friction for owners and high-trust for customers. Listing is free. There are no paid placements, no sponsored rank boosts, and no anti-corporate purity test.
Step 1
Claim your existing listing
Most owners will claim an existing public-record listing instead of creating a brand-new one.
Step 2
Confirm the basics and disclose ownership
Fix any incorrect public facts, then explain the ownership structure in plain language.
Step 3
We review the claim
Upfront checks public records and then upgrades the listing to verified once the claim is approved.
What to prepare before you claim or submit
- Your business basics: website, phone, address, and contact email.
- Your ownership structure in plain language, not legal shorthand.
- The names of owners or the parent company if the practice was acquired.
- A short ownership disclosure statement written for customers, not investors.