How we verify
How we verify ownership
Our verification process explained end to end. Transparency about our methods is as important as transparency about ownership.
What happens when a business verifies a listing
Step 1
Submission
A business owner fills out a verification form with ownership information, formation details, acquisition history, and parent company relationships if any exist.
Step 2
Public records check
We cross-reference submitted information against state filings, website disclosures, domain data, business profiles, and other public sources.
Step 3
Human review
A real person reviews every verification request before it is published as verified. Discrepancies trigger follow-up questions.
Step 4
Publication or follow-up
If everything checks out, the listing goes live as verified. If questions remain, we contact the business before publishing.
Step 5
Annual re-verification
Verified listings are checked annually, and businesses can update their listing any time ownership changes.
Sources we check
- Arizona Corporation Commission filings
- Domain registration data
- Business website content
- Google Business Profile data
- Public social media
- Industry licensing boards
- Known portfolio and parent-company references
Internal confidence scoring
We compute an internal confidence score from 0 to 100 for every verification request. The score helps us flag inconsistent submissions for closer review. We do not display this score on public listing pages.
High-confidence submissions are still reviewed before publication. Lower-confidence submissions are not rejected automatically. They simply require more source checks or follow-up with the business.
What we don't verify
Service quality
Reviews or reputation
Ongoing operations between verification cycles
Future ownership changes
We verify what is verifiable, and we tell you exactly what we checked.