Nominate a business

Send us a business to review.

If you know a Phoenix Valley business that should be listed, send what you know and Upfront will investigate the rest.

First, who are we talking to?

Just a few quick details so we can verify you're authorized to update this listing.

How did you hear about Upfront?

Optional. This helps us understand what is working.

Your full name *

Your role at the business *

OwnerCo-ownerManager (with owner's authorization)Authorized representative

We may follow up to confirm authorization for non-owner submissions.

Your email *

We'll send a confirmation here. We won't share or sell your email.

Your phone (optional)

Only used if we have a question about your verification.

Confirm your business details

Fill this in from scratch so we can review the business.

Business name (as customers know you) *

This is what customers search for. Use the name on your sign or website.

Legal entity name (optional, if different)

Like "Smith and Sons LLC" if your sign just says "Smith and Sons."

Street address *

Your physical business location.

City *State *ZIP *

Business phone *

The number customers should call.

Website *

Your business website if you have one.

Category *

Pick the closest fit. Subcategory comes next.

Business hours

When you're open to customers.

Tell us who actually owns the business

This is the heart of Upfront. Be specific. We'll cross-check against public records before publishing.

How is your business owned? *

Owner-operatedA single owner who actively works in the businessFamily-ownedOwned by a family or close partnership across generations or with siblings/spousesEmployee-ownedESOP or substantial employee equityIndependent multi-locationIndependently owned but with 2+ locations in ArizonaFranchise (independent franchisee)Locally-owned franchise of a national brandPrivate equity ownedAcquired by a private equity firm (we welcome you if you disclose this publicly)Owned by a publicly-traded parentSubsidiary of a public companyOther (please describe)Anything else, with explanation

Plain-language descriptions of how your ownership is structured. We'll verify against AZCC and other public records.

Who are the owners? *

Real names of the people who actually own the business. Add multiple separated by commas.

Year founded *

When the business first opened, even if under a different name or owner.

Current owners are different from foundersCheck this if the business was acquired, sold, inherited, or transitioned.

In your own words, tell customers about your ownership

This is what shows on your verified listing. Be specific. Two to four sentences. This is the most-read section of your listing.

Your ownership statement *

Tell customers exactly who owns the business and how. Mention names, years, transitions, anything customers might want to know. We publish this verbatim.

0/1000

Last step

Two checkboxes and you're done.

I attest that the ownership information above is accurate and complete to the best of my knowledge. I understand that Upfront will verify this against public records and may follow up if discrepancies are found. I have the authority to submit this information on behalf of the business named above.Upfront may contact me about my listing, verification status, and occasional Upfront directory updates. I can opt out of non-transactional updates at any time.Unchecking this means we'll only email you about transactional matters related to your listing, including status updates, re-verification reminders, and error reports about your business.

Questions

Common questions

Is this really free?

Yes. Free to verify, free to maintain, free forever for basic listings. We don't charge businesses for directory placement.

What if I make a mistake?

You can update your listing anytime after it's published. Just log in and edit.

How long until my listing goes live as verified?

Usually 1-3 business days, depending on how easily we can cross-check your information against public records.

What does "verified" actually mean?

We've reviewed your submission, cross-checked it against Arizona Corporation Commission filings, domain registration, and other public records, and confirmed nothing contradicts what you submitted. We don't verify quality of service. We verify ownership claims against public sources.

What if I don't want to be listed?

You can request removal at any time, for any reason. We honor all removal requests within 48 hours.

Will my information be shared or sold?

No. We don't sell email addresses or business contact info. The information you submit is published on your verified listing (which is public, that's the point) and used internally for verification. That's it.

What's the difference between a "public record" listing and a "verified" listing?

Public record listings show only what we sourced from Arizona Corporation Commission, Google Business Profile, and other public records. We make no claims about ownership type. Verified listings have been reviewed by our team and the business has confirmed their ownership info directly. Same business, different level of confidence.

Can I see my listing before it goes live as verified?

Yes, after submission you'll get a preview link in your confirmation email.